Drake will make history in July as the first artist to headline all three nights of a festival with three different set lists.
His triple-headline appearance at the Wireless festival also marks the Canadian rapper’s first UK show in six years.
Drake’s announcement follows his long-term rival Kendrick Lamar’s appearance at the Super Bowl halftime show earlier this month when more than 120 million viewers saw Lamar smirk down the camera as he rapped, “Say, Drake, I hear you like ’em young,” while performing his Grammy Award-winning diss track Not Like Us.
The feud has been simmering since the early 2010s but recently reached biblical levels of mud-slinging.
In the end, both artists are profiting.
On Friday, Drake broke Apple Music’s record for the biggest first-day streams of an R&B/soul album with $ome $exy $ongs 4 U, while Lamar is having the most commercially successful two weeks of his career.
