Nearly twenty years ago, a YouTuber created a trailer for a fake Titanic sequel in which Jack Dawson is brought back from the dead after being found frozen in ice at the bottom of the ocean.
A version of the trailer eventually became a cult hit and was viewed 53 million times before it was removed for copyright infringement by 20th Century Fox.
Technology has since become more advanced and fake AI-generated movie trailers for upcoming films are now all the rage, but Hollywood studios no longer seem to mind.
Deadline reports that studios are telling YouTube that homemade trailers can stay up – as long as they receive a share of the revenue.
This may benefit creators, but the move has been criticised by the actors’ union SAG-AFTRA, which is unhappy with bigwigs making money on videos featuring its members without permission.
This follows last summer’s strikes over AI’s threat to Hollywood.