US users trying to access TikTok on Saturday night were greeted with a message: “A law banning TikTok has been enacted in the US.
Unfortunately that means you can’t use TikTok for now.” Fourteen hours later, TikTok said it would come back online.
This followed Donald Trump’s promise that he would give TikTok’s owner, ByteDance, more time to find a non-Chinese buyer.
Political theatre aside – Trump now says he wants the US to own half the app – an extension doesn’t guarantee a sale.
ByteDance has indicated it doesn’t want to offload TikTok, and could probably weather a US ban given that it gets more revenue from TikTok’s Chinese counterpart Douyin.
Still, as much as half of TikTok’s global revenue is estimated to come from the US, money that analysts predict would be mopped up by Instagram and YouTube.