Could it be true?
Every day between now and the election, Tortoise’s Alexi Mostrous will examine a claim from the campaign trail. Some will be outlandish, some believable. Some might even be true.
Saatchi & Saatchi has come a long way since 1978, when it unveiled its famous “Labour Isn’t Working” poster. Today, the ad giant is behind a Just Vote campaign encouraging young people to have their say on 4 July. Slogans such as “Voting types get more swipes” and “voting is hot AF” (as f*ck) will be plastered on posters across the country, including at Glastonbury. Saatchi & Saatchi commissioned a YouGov poll of 4,200 people to back up its central contention: that politically engaged people make more attractive partners. According to the poll, 40 per cent of Britons aged between 18-24 considered regular voters to be hotter. I double checked the results by commissioning my own poll of employees under 35 at Tortoise. Did they think voting was “hot AF”? By a 10-1 margin, they do. However hot voting might be, though, it hasn’t stopped the youth vote plummeting. More than 70 per cent of 18-24 year-olds voted in the 1974 election, compared to just 54.5 per cent in 2019.
