Huge hair mousse news this week – the perm is back! The Tonight Show with Jimmy Fallon’s famous “Perm Week” feature, in which audience members see their freshly curled locks for the first time live on air, returned to great fanfare in February across the pond. Over here, the glamorous young boys and girls riding the unstoppable K-POP vanity train have popularised a so-called Korean perm, which is altogether glossier and wavier than the crispy corkscrews one remembers from 1988. If it’s good enough for Bella Hadid, Katie Holmes and Emily Ratajkowski, who are we to argue? Pass the diffuser.
Photograph Arlene Richie/Shutterstock
