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Friend of Tortoise Exclusive

The great food swindle: are the ‘health claims’ a con?

The great food swindle: are the ‘health claims’ a con?

This event is exclusive to Friends of Tortoise

in partnership with Biteback

This is a digital only ThinkIn.

Half the sugar! Low in fat! Packed with wholegrain! Made with 100% fruit! Have you ever swapped your favourite cheesy crisps for a bag of ‘veggie chips’ with a cartoon kale on the front? Often the so-called healthier option contains a vanishingly small amount of vegetables, and just as much salt and fat as the former. It’s all about marketing. Regulators can dictate what information MUST be listed on packaging, but they don’t control how foods are branded and promoted. Food companies are brilliant at targeting young people especially, with products that tap into ‘superfood’ fads but that deliver no real health benefits, and may actually be harmful if they’re eaten frequently. 

Tortoise is partnering with Bite Back to host a ThinkIn in which we will share new research revealing which products are the worst offenders. Together with well-known representatives from the food industry, policymakers, healthcare professionals and chefs, we will discuss why this is still happening, the impact on young people’s health, and what can be done about it?

About Bite Back 2030.

It should be easy for us to eat healthily – it isn’t. The food system is rigged against us, flooding our world with junk food then putting billions into marketing that makes it impossible to resist. We can and must redesign that system to protect the health and futures of millions of children. 

Bite Back 2030 is a youth-led movement, working to ensure every child has access to a good diet; at home, on the high street and at school. Because it matters to their health. Our ultimate goal is to halve child obesity by 2030.

editor and invited experts

Liz Moseley
Members’ Editor

Alessandra Bellini
Chief Customer Officer & Executive Sponsor for D&I, Tesco plc.

Christina Adane
Bite Back Co-Chair Youth Board

Jamie Oliver, MBE
British chef, restaurateur and food campaigner