Hello. It looks like you’re using an ad blocker that may prevent our website from working properly. To receive the best Tortoise experience possible, please make sure any blockers are switched off and refresh the page.

If you have any questions or need help, let us know at memberhelp@tortoisemedia.com

The great food swindle: are the ‘health claims’ a con?


About this ThinkIn

in partnership with Biteback

This is a digital only ThinkIn.

Half the sugar! Low in fat! Packed with wholegrain! Made with 100% fruit! Have you ever swapped your favourite cheesy crisps for a bag of ‘veggie chips’ with a cartoon kale on the front? Often the so-called healthier option contains a vanishingly small amount of vegetables, and just as much salt and fat as the former. It’s all about marketing. Regulators can dictate what information MUST be listed on packaging, but they don’t control how foods are branded and promoted. Food companies are brilliant at targeting young people especially, with products that tap into ‘superfood’ fads but that deliver no real health benefits, and may actually be harmful if they’re eaten frequently. 

Tortoise is partnering with Bite Back to host a ThinkIn in which we will share new research revealing which products are the worst offenders. Together with well-known representatives from the food industry, policymakers, healthcare professionals and chefs, we will discuss why this is still happening, the impact on young people’s health, and what can be done about it?


editor and invited experts

Liz Moseley
Members’ Editor

Alessandra Bellini
Chief Customer Officer & Executive Sponsor for D&I, Tesco plc.

Christina Adane
Bite Back Co-Chair Youth Board

Jamie Oliver, MBE
British chef, restaurateur and food campaigner