This ThinkIn is in partnership with
As the world emerges from Covid we want to build back better. That requires consumers, corporates and governments all to do their part, but there is a serious risk of a missing link in the chain – businesses that talk up their green credentials while clinging to a carbon-intensive status quo. Businesses that opt for greenwash instead of change.
Client Earth and others have forced some big players to level with the public but urgent work is needed – to clarify “climate neutrality”, to clarify what offsetting can and cannot do, and to define greenwash to help people call it out. But what next? Will more firms start doing the right thing without being forced to? If not, do we need a new layer of regulation to police what brands can say about their climate impact? Is it time to ban greenwash before it overwhelms us?
Polestar is an electric performance car brand harnessing refined performance and cutting-edge technology. Their mission is to bring driving pleasure into a new era with a product offering of progressive, electrified performance cars that are designed and engineered without compromise.
EDITOR and invited experts
Diana Fox Carney
Diana has leadership roles in think tanks in Canada and the UK and fellow of the Balsillie School of International Affairs
Initiator, Exponential Roadmap