This event is exclusive to Friends of Tortoise
How much should a chicken really cost? It’s our favourite meat and costs less than a pint. We know this has an environmental cost, from deforestation for chicken feed to water pollution. But what’s a fair price – and how can we get consumers to pay it? A discussion that brings in the idea of how often we should eat chicken (and other meat), whether we should tax it, how we maintain access to cheap protein while looking after the environment and respecting animal lives.
This ThinkIn is part of Tortoise’s Accelerating Net Zero coalition.
The initiative brings together our members and a network of organisations across a programme of ThinkIns and journalism devoted to accelerating progress towards Net Zero.
Visit the homepage to find out more about the coalition and join us. With thanks to our coalition members: a network of organisations similarly committed to achieving Net Zero.
editor and invited experts

Giles Whittell
Sensemaker Editor
Angela Jones
Environmentalist and Campaigner, ‘Wild Woman of the Wye’
Celia Homyak
Ph.D. Co-Director & Industry Fellow Alternative Meats Lab
Shraddha Kaul
Director of External Affairs at British Poultry
