Creative Sensemaker Live: will the great book comeback last?

About this ThinkIn

Creative Sensemaker Live is in partnership with Santander

By April 2020, it became clear that she who has the greatest bookshelf background on Zoom reigns supreme. With cinemas, theatres and live music on pause for much of the year, 2020 was the year we all reached for good, old-fashioned, stroke-the-cover-and-sniff-the-pages books for stimulation, learning, comfort and entertainment. A run of summer bestsellers and a surge of interest in social justice drove print booksales up 6.4% for the nine months to October. As the rest of the entertainment world gradually wakes up, will our rekindled [get it?!] love for print books endure?


Matt d’Ancona
Editor and Partner