Hello. It looks like you’re using an ad blocker that may prevent our website from working properly. To receive the best Tortoise experience possible, please make sure any blockers are switched off and refresh the page.

If you have any questions or need help, let us know at memberhelp@tortoisemedia.com

Friend of Tortoise Exclusive

Communicating the vaccine: how do we get the story right?

Communicating the vaccine: how do we get the story right?

This event is exclusive to Friends of Tortoise

Now there is a vaccine, the next major challenge is persuading people to have it. Anti-vaccination sentiment is strong in many communities, who worry that it has been developed too quickly, and tested too narrowly. There are people who say their stance is “pro-choice” when it comes to vaccination. Confusion and speculation about the efficacy and safety of the various vaccines has thrived in the gap where clear, consistent communications about it should have been. In this ThinkIn, we’ll be joined by some of the world’s best spin masters, influencers and PR people to decode what’s gone wrong so far, and how to fix it.


Liz Moseley

Members’ Editor

Claire Eldridge
CEO, Aurora

Alex Hesz
Global Chief Strategy Officer, DDB

Sarah Davies
Founder, The Behavioural Architects