Communicating the vaccine: how do we get the story right?

Now there is a vaccine, the next major challenge is persuading people to have it. Anti-vaccination sentiment is strong in many communities, who worry that it has been developed too quickly, and tested too narrowly. There are people who say their stance is “pro-choice” when it comes to vaccination. Confusion and speculation about the efficacy and safety of the various vaccines has thrived in the gap where clear, consistent communications about it should have been. In this ThinkIn, we’ll be joined by some of the world’s best spin masters, influencers and PR people to decode what’s gone wrong so far, and how to fix it.