Before joining Tortoise, Annabel worked across a range of media companies in the UK and the US as a consultant at the Boston Consulting Group. After seeing firsthand the declining advertising revenues and the impact that was having on the news media, she decided to join Tortoise to become part of the solution.
Annabel Shepherd-Barron
Head of Partnerships
“I am passionate about building a more sustainable business model for journalism, one not funded by advertising but by members and partners looking to engage in open conversation on important global issues. I love bringing all kinds of partners into our newsroom to host interesting (and sometimes challenging) conversations with our members.”